The tie-up will see PrimaryBid's primary market deal tech offered to Winterflood clients.
Two financial markets tech providers, PrimaryBid and Winterflood, have signed a partnership that will see each offer the other's services to clients.
For PrimaryBid, the deal will lead to its technology to distribute primary market deals to retail investors being offered to Winterflood's broker clients.
Anand Sambasivan, PrimaryBid's CEO, said the partnership came at a time when pressure was growing in the industry to provide more retail access within capital markets.
In 2022 the UK Treasury published a review of the secondary capital raising market that stated "As much of a company’s existing shareholder register as possible – including, importantly, retail investors – should be able to participate in any capital raising in a timely way, whatever its structure."
Meanwhile, the upcoming Financial Services and Markets Bill is set to remove limits on retail participation in public company capital raises.
"The future is clear: regulatory changes in both the UK and abroad mean that retail investors will play a more meaningful role in the public markets," said Sambasivan.
"But the ambitions of UK policymakers will only be realised if the underlying plumbing that broadcasts deals, captures retail demand and delivers allocations is upgraded. In our European operations, API-driven access to the PrimaryBid deal platform has delivered outstanding results for corporate issuers, retail investors and the investment platforms that service them."
PrimaryBid has become well-known for providing access to institutional-quality capital markets deals to retail investors, while Winterflood is a leading provider of market-making services in the UK.
Earlier this month PrimaryBid appointed Fiona Richards as chief operating officer, as the company continues to expand its operations across Europe.
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