Wealth Wizards hires former Prudential executive as commercial head

By Roger Baird on Wednesday 17 July 2019

Savings and Investment

The Leamington Spa-based personal finance fintech also hired a former Accenture managing director as its chairman last month.

Wealth Wizards hires former Prudential executive as commercial head
Image source: StartupStockPhotos from Pixabay

Wealth Wizards has hired a former Prudential senior executive as the personal finance fintech beefs up its management team.

The Leamington Spa-based firm said it has appointed Peter Coleman, a former financial planning and strategy director at the FTSE100 insurance giant, as its new chief commercial officer. 

The move follows last month’s appointment of Scanes Bentley, a former director at professional services group Accenture, as Wealth Wizards new chairman.   

The fintech said Coleman’s “background lies in business development and driving mergers and acquisitions.” He was a senior executive at independent financial advisor Burns-Anderson and led rival Positive Solutions.


Business impact

Wealth Wizards founder and chief executive Andrew Firth said: “Peter’s vast commercial experience is already proving invaluable to Wealth Wizards. The strategies he has in mind for growing the company are impressive and we can’t wait to see how much he will impact the business in the coming months and beyond.” 

The fintech, which employs 80 staff and was founded in 2009, is behind Turo, an “automated financial advice engine” designed to help either consumers or financial advisers pick pensions or other investments.

Coleman said: “As a director of advice businesses I have observed Wealth Wizards’ Turo financial planning technology with envy for some time now. Without question, our technology could be deployed in just about every large advisory business in the UK.”


New launch

Earlier this month, Wealth Wizards launched MyEva, a fully-regulated digital independent financial adviser, which offers a blend of automated and human advice to employees of Unilever, Calvin Klein and the NHS.  

MyEva uses a web-app and chatbot interface to guide employees and individuals through a financial health check followed by personalised recommendations, including on workplace pension contributions, building up longer-term savings and investments.

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