Curve enters the world of digital art with NFT auction to save theatres

The fintech is releasing a series of five Curve-themed NFT’s to support the struggling theatre community in London.

In an unprecedented move, the all-your-cards-in-one fintech Curve has hopped on the NFT bandwagon to support London’s theatres.

NFTs, or non-fungible tokens, are unique digital files that can come in the form of art, videos, audio or even Tweets and are a form of cryptocurrency that give a person ownership over the piece of digital art.

As of today, a collection of five Curve-branded NFTs will go under the virtual hammer in the hopes of raising some much-needed cash for London’s theatres that have been devastated by the Covid-19 pandemic. 

The Theatre Support Fund+ will receive the money raised from the digital auction to help support struggle theatre workers in the Capital.

“The theatre community is part of what gives London its vibrancy and diversity, a combination that made Curve choose the UK capital as our HQ,” said Curve’s founder and CEO, Shachar Bialick.

“I am proud that Curve is working with Theatre Support Fund+ on one of the first examples of using digital art to make a tangible difference to society. NFTs hold genuine promise to change how we think about art ownership and enjoyment as a purely physical experience.”

In order to purchase images, which are all available for the public to view online, collectors must connect an Ethereum wallet to bid for the Curve-themed art. 

Damien Stanton and Chris Marcus, co-founders of Theatre Support Fund+ added: “In 10 months, and since the UK’s first lockdown, the Theatre Support Fund+ has helped thousands of workers in the industry who have had no, or limited work, since theatres shut over a year ago.”  

“This World Theatre Day it is important to look forward to what the future holds, but also to take a moment to look back and note the effect the last year has had on those who call the theatre home. Through partnerships such as this, we will be able to support those artists further, until the industry can be back making theatre again.”

The auction opened today, the day before World Theatre day, and will run until Friday 9 April 2021.