Starling Bank supercharges its marketing with InstaVolt electric car tie-up

By Oliver Smith on Wednesday 14 July 2021

Digital Banking

Electric car owners more likely to pick a challenger bank? Starling seems to think so.

Starling Bank supercharges its marketing with InstaVolt electric car tie-up
Image source: Starling Bank/InstaVolt.

Across the UK some 100 electric car charging stations are soon to be wrapped with Starling Bank branding, in one of the most unusual fintech marketing campaigns yet.

The eye-catching initiative is said to highlight the bank’s commitment to “renewable energy and to minimising its environmental impact”, a spokesperson said.

Indeed Starling has been dialling up its environmental credentials, with bank cards made from recycled plastic and a commitment to run its operations on renewable energy sources.

As well as the branding, Starling will also plant a tree through Trillion Trees (the same tree-planting partner it uses for its referral scheme) every time an InstaVolt customer pays with a Starling card to charge their electric car.

“We know that many of our customers care deeply about the environment,” said Starling Bank CEO and founder Anne Boden. 

“InstaVolt is a driving force in electric vehicle charging and our partnership fits perfectly with that.”

Boden says the bank is also currently in the midst of a carbon emissions audit, in order to find ways of further reducing its carbon footprint and offsetting emissions.

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