By John Reynolds on Wednesday 16 February 2022
Matthias von der Heyde has taken on the newly-created role at the German lender and will be repsonsible for brand, customer lifecycle and marketing.
Matthias von der Heyde has taken on the newly-created role at the German lender.
He will be responsible for brand, customer lifecycle and marketing at Auxmoney.
Von der Heyde, a former consultant at the Boston Consulting Group, was most recently chief marketing and sales officer at Barclays Consumer Bank Europe.
He has also held senior positions at Unilever and held the role of managing director for insurance products at Check24, the German comparison platform.
“He [Von der Heyde] will help us to exploit the market opportunities for further strong growth," said Johnen.
Von der Heyde said: "Compared to other industries, the digitalisation of the credit industry is only just beginning and offers enormous potential for growth."