By Oliver Smith on Wednesday 8 June 2022
A big rebrand as the embedded finance firm aims to become market leader.
After raising over $100m from investors since 2016, embedded finance provider Railsbank unveiled a dramatic rebrand at Money 20/20 yesterday.
Now called Railsr, the company said its new name is about going “beyond fintech” and into a world where any company can be part of the “future of consumer finance” by rolling out their own financial services.
Its new brand comes with a renewed focus on helping industries like sports, retail, travel and eCommerce to embed financial technologies in their offerings.
“We’ve changed our name to Railsr, and we’re making finance a phenomenal experience.”
The company last raised funding in July 2021 as part of a $70m round led by Anthos Capital and also including Central Capital, Cohen and Company and Outrun Ventures as well as a number of existing investors.