Emma Steeley is CEO of Freedom Finance, a leading UK digital lending marketplace and embedded finance platform.
Freedom Finance partners with over 100 of the UK’s leading lenders and service providers to help customers access a range of consumer credit, mortgage, and other financial products through its proprietary matching platform.
Its embedded finance marketplace is used by high-street brands such as Argos, Asda, The Co-Op Bank, RAC, Very Group and many more, delivering a unique customer experience on every digital touchpoint.
She joined Freedom Finance from Equifax after nearly four years as CEO of AccountScore, and was at the forefront of building the successful relationship between AccountScore and Equifax which led to the subsequent acquisition in February 2021.
Emma has spent over 16 years working in senior roles in the consumer finance and fintech sector, consistently delivering product-led growth and successful data-driven business models.
Simoneschi said the mass adoption of Open Banking is being driven by use cases.
Steeley said that just because a potential borrower has a “thin file at the bureau” does not mean they are a thin file in transaction terms, meaning credit providers need only to crunch this data to make a lending decision they might otherwise dismiss.
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