Emma Steeley

Freedom Finance


Emma Steeley is CEO of Freedom Finance, a leading UK digital lending marketplace and embedded finance platform.

Freedom Finance partners with over 100 of the UK’s leading lenders and service providers to help customers access a range of consumer credit, mortgage, and other financial products through its proprietary matching platform. 

Its embedded finance marketplace is used by high-street brands such as Argos, Asda, The Co-Op Bank, RAC, Very Group and many more, delivering a unique customer experience on every digital touchpoint.

She joined Freedom Finance from Equifax after nearly four years as CEO of AccountScore, and was at the forefront of building the successful relationship between AccountScore and Equifax which led to the subsequent acquisition in February 2021.

Emma has spent over 16 years working in senior roles in the consumer finance and fintech sector, consistently delivering product-led growth and successful data-driven business models.

Event Sessions Featuring Emma Steeley


Fireside Chat With Oplo: Unlocking The Possibilities Of Open Banking Beyond Affordability

AltFi Festival of Finance 2022 - Wednesday 27 April 2022


Beyond Open Banking: A New Approach To Affordability

AltFi Open Banking Forum 2021 - Wednesday 6 October 2021


The ecosystem opportunity in Open Banking

AltFi Toronto Summit 2018 - Wednesday 5 December 2018

  • Simoneschi said the mass adoption of Open Banking is being driven by use cases.

  • Steeley said that just because a potential borrower has a “thin file at the bureau” does not mean they are a thin file in transaction terms, meaning credit providers need only to crunch this data to make a lending decision they might otherwise dismiss.

Articles By Emma Steeley

Articles Featuring Emma Steeley